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The Associated Press
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BEVERLY HILLS, CALIF. -
Google said Wednesday that its YouTube video site will partner with Lions Gate Entertainment to share revenue from ads placed on clips from the studio's movies.The deal will put advertising on clips uploaded by users and by the studio itself from Lions Gate movies such as the "Saw" horror series."It's another example of a very, very creative group taking advantage of their brand and then using the distribution network, the Internet, to actually capture new users," said Google chief executive Eric Schmidt, who was speaking at an advertising conference. He said the clip service would be introduced soon. YouTube has a similar arrangement with CBS and the British Broadcasting Corp.
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